Scale
- Capped by our capacity, not your budget
- Dedicated publisher relationships
- Digital PR campaigns included
- White-label reporting
- Direct line to the person doing the work
The question we get asked most is not how many links we can build, but how many will still be there next year. It is the right question. Everything in this process — the vetting, the manual outreach, the post-publication checks — exists to make the answer to that question a good one.
What happens after you sign off
- Place in contextYour link goes where a reader would reasonably follow it, surrounded by text that makes the reference make sense. Position inside the article is negotiated, not left to chance.
- Agree the shortlistYou see every publisher before we approach them, with the reasoning attached. Anything you are not comfortable with comes off the list and nothing is placed on a site you have not seen.
- Report with evidenceYou get the URL, the anchor, the date, the target page and a note on why that publisher was chosen. It is written to be forwarded to somebody who was not in the room.
- Pitch, not blastEach publisher gets an individual approach about a specific idea. This is the slow part and it is the part that decides whether the placement is any good.
- Review and adjustEvery cycle we look at what moved and what did not, and we change the shortlist accordingly. A plan that never changes is a plan nobody is reading.
- Write to their standardThe draft has to survive their editor, not ours. If it needs three rounds it gets three rounds — a piece that reads like filler undermines the link sitting inside it.
- Read the site firstBefore any outreach we go through the pages you want to rank, the profile you already have, and the competitors you keep losing to. Sometimes this ends with us recommending you spend the budget on the pages instead.
Ways to work together
Audit
- Full profile read
- Competitor gap list
- Anchor distribution map
- Written recommendations
- No placement commitment
Growth
- Higher monthly ceiling
- Anchor plan maintained across cycles
- Multilingual publishers available
- Quarterly strategy review
- Priority on reclamation work
Starter
- Small monthly placement count
- Publisher shortlist approval
- Contextual body links
- Full evidence report
- Scheduled re-checks
FAQ
Can we approve publishers before you approach them?
You always do. Nothing is pitched to a site you have not seen and signed off. If you want to be involved in the drafting as well, that is fine too.
How long before anything shows up in Ahrefs or Semrush?
Placement and indexation are different problems. A link can be live and correct for weeks before a crawler gets to that page, particularly on smaller publishers. We report the live URL on the day it publishes so you are never waiting on a tool to tell you the work happened.
Do you guarantee rankings?
No, and you should be wary of anyone who does. We can guarantee where a link is placed, that it is live, and that we will keep checking it. What a search engine does with that is outside anybody's control.
What is the smallest sensible engagement?
A profile audit on its own is worthwhile and plenty of people stop there. For placements, anything under a few months tends not to tell you much either way.
What happens if a link is removed?
We find out on the next scheduled check, tell you, and go back to the publisher. If it cannot be restored we replace it or credit it. This is written into how we work rather than offered case by case.
Do you place links to affiliate or YMYL pages?
Sometimes, and it depends entirely on the page. We will look at it and give you an honest read on whether publishers will take it.
The rules we keep
- No links in footers, sidebars or author boxes sold as editorial placements. If it is not in the body, we do not call it a body link.
- No promises about rankings. We control where links come from; nobody controls a search engine.
- No bulk months. There is a ceiling on how much we place for one client in one cycle, and we hold to it even when asked not to.
- No publishers we would not read ourselves. It is a soft rule and it removes more candidates than all the hard ones together.
- No hiding a lost link. If a placement drops we tell you, we chase it, and if it cannot be recovered it comes off the invoice.
- No invented metrics. We report what the placement is, not a score we made up to make it look better.
Where we place
Coverage grew out of the work rather than a plan. These are the areas where we have publishers we trust and editors who take our calls.
Languages we run outreach in
- Polish
- Dutch
- Italian
- Romanian
The work itself
- Migration link care
- Site moves are where profiles quietly bleed out. We map the old link targets, watch the redirects and chase the publishers whose links broke in the process.
- Competitor gap analysis
- We pull the profiles of the sites beating you, strip out the noise, and show you the publishers that link to several of them and not to you. That list is usually the fastest route forward.
- Ongoing monitoring
- Every placement we make is re-checked on a schedule for as long as you are with us. If a link disappears, you hear it from us before you notice it in a tool.
- Editorial guest posts
- We pitch a genuine article idea to the publisher, write it to their standard, and place your link inside the body where it supports the argument. No author boxes, no sidebar dumping.
What lands in your inbox
You get a spreadsheet and a short written summary. The spreadsheet is the record; the summary is there so that whoever forwards it to a finance director does not have to interpret it themselves.
Alongside new placements, each report lists everything we re-checked from previous cycles and its current state. Links that disappeared appear in the report as clearly as links that went live.
Reports are written on the assumption that somebody sceptical will read them. Every placement carries the live URL, the anchor used, the target page, the publication date and a short note explaining why that publisher was on the list in the first place.
If a placement did not happen, the report says which one and why. Campaigns that only ever report successes are hiding the interesting part.
Recommended
A companion project of ours goes deeper into the measurement side of all this:
Talk to us
The first step is always the audit, and it stands on its own — plenty of people take the audit, act on it themselves, and we never hear from them again. That is a perfectly good outcome.